01244nam a2200253 a 450000100080000000500110000800800410001910000200006024501360008026000260021630000100024250000200025252005100027265300280078265300140081065300240082465300250084865300150087365300240088865300150091265300130092765300180094065300320095810068662015-07-17       1981    bl uuuu  m   00u1 u    #d1 aCAMPOMAR, M. C.  aAs atividades de marketing no processo de transferência de tecnologia (um estudo sobre instituições de pesquisa governamentais).  aSão Paulo: USPc1981  a250p.  aTese Doutorado.  aThis work refers to the problem of how marketing activities can improve the transfer to society of the technology developed by Technological Research Institutions owred or operated by the government. The main marketing activities are described showing how they can be performed by this type of institution. The results of a survey among high level administrators of 29 institutions of the Sao Paulo state show what are the marketing activities performed by these institutions and their level of intensity.  aInstituicao de pesquisa  aMarketing  aPesquisa de mercado  aResearch institution  aTechnology  aTechnology transfer  aTecnologia  aTransfer  aTransferencia  aTransferencia de tecnologia