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Registro Completo |
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Biblioteca(s): |
Biblioteca Rui Tendinha. |
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Data corrente: |
17/07/2015 |
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Data da última atualização: |
17/07/2015 |
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Autoria: |
CAMPOMAR, M. C. |
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Título: |
As atividades de marketing no processo de transferência de tecnologia (um estudo sobre instituições de pesquisa governamentais). |
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Ano de publicação: |
1981 |
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Fonte/Imprenta: |
São Paulo: USP, 1981. |
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Páginas: |
250p. |
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Idioma: |
Português |
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Notas: |
Tese Doutorado. |
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Conteúdo: |
This work refers to the problem of how marketing activities can improve the transfer to society of the technology developed by Technological Research Institutions owred or operated by the government. The main marketing activities are described showing how they can be performed by this type of institution. The results of a survey among high level administrators of 29 institutions of the Sao Paulo state show what are the marketing activities performed by these institutions and their level of intensity. |
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Palavras-Chave: |
Instituicao de pesquisa; Marketing; Pesquisa de mercado; Research institution; Technology; Technology transfer; Tecnologia; Transfer; Transferencia; Transferencia de tecnologia. |
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Categoria do assunto: |
-- |
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Marc: |
LEADER 01278nam a2200253 a 4500
001 1006866
005 2015-07-17
008 1981 bl uuuu m 00u1 u #d
100 1 $aCAMPOMAR, M. C.
245 $aAs atividades de marketing no processo de transferência de tecnologia (um estudo sobre instituições de pesquisa governamentais).
260 $aSão Paulo: USP$c1981
300 $a250p.
500 $aTese Doutorado.
520 $aThis work refers to the problem of how marketing activities can improve the transfer to society of the technology developed by Technological Research Institutions owred or operated by the government. The main marketing activities are described showing how they can be performed by this type of institution. The results of a survey among high level administrators of 29 institutions of the Sao Paulo state show what are the marketing activities performed by these institutions and their level of intensity.
653 $aInstituicao de pesquisa
653 $aMarketing
653 $aPesquisa de mercado
653 $aResearch institution
653 $aTechnology
653 $aTechnology transfer
653 $aTecnologia
653 $aTransfer
653 $aTransferencia
653 $aTransferencia de tecnologia
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Registro original: |
Biblioteca Rui Tendinha (BRT) |
